Simplify360

  The extent of digitization we see nowadays has made it quite impossible to avoid digital platforms. And when you own a brand, it becomes crucial to maintain an online presence. However, this online presence depends more on your customers than your product. Intriguing, right? This article is going to serve as your ticket to gaining a basic insight into how online review management is a vital key to developing a positive online image. But let’s begin with understanding why online reviews play such an important role. Online reviews are the new word-of-mouth referral! Studies have shown that almost 98% of people trust online reviews before making a purchase. This is probably because online reviews are the most near-personal experience you can get before buying a product or investing in a brand.   Thus, online reviews hold the power to make or break your brand’s image. Now that you have an understanding of online reviews, let’s understand how they can be managed.  How ...

       There is an ongoing shift in the marketing world. The digital boom has enabled customers’ with access to all the platforms, making them omnipotent in customer-brand relations. But this is nothing to fret about. Because the digital boom has blessed us with omnichannel customer support to deal with the omnipotent customers.😜 In this article, we are going to explore how important it is for your brand to invest in an omnichannel customer experience platform. Let’s begin at the root-level understanding of omnichannel customer support.  What Is Omnichannel Customer Support? “Omnichannel customer support is a strategy that allows centralizing all your digital channels onto one platform and delivering seamless customer support and experience.”  The beauty of omnichannel customer support lies in its ability to integrate information from all channels. It ensures easy access to your customers to their preferred channels. This can eventually help you pier...

  Omnichannel support is not an entirely new concept in the marketing world. But, it is rapidly being adopted during Covid-19. More than ever before! Picture this: It’s the beginning of 2019 and your new coffee shop has just started soaring its customer reach. But the worldwide shutdown has raised serious concerns for you. Since you haven’t yet established a full-fledged digital marketing strategy, sustaining via food delivery apps is also difficult.😵 What do you think could save this business from an ultimate downfall?  Answering this question is going to be the major objective of this article.  But we will do so by understanding how and why omnichannel customer engagement has become the go-to strategy for brands during this pandemic.  To understand this, we first need to know what omnichannel support is. What Is Omnichannel Support? “ Omnichannel customer support is assistance and advice for customers across a seamless and integrated network of devices and touch...

  The term omnichannel customer support is not new to the marketing world. But it is still a confusing one. This article will serve as a mini-guide to understanding the basic nuances of the omnichannel platform. It is no secret that modern technology has made customers independent. We no longer reside in an era where customers were solely dependent on telephonic support. The digital boom has further complicated their journey by blurring any lines between different channels. Today, the customer can easily transit between online as well as offline touchpoints before making a purchase. The omnichannel platform here serves as a unifying tool for all your digital and physical touchpoints. What is Omnichannel Customer Support? “Omnichannel customer support is a strategy that centralizes all your digital channels onto one platform, to deliver seamless customer support and experience” It acts as a multi-purpose platform. It enables your agents by integrating information fr...

  Today, AI chatbots are the go-to option if you want to simulate user conversations. The technology that goes behind an AI chatbot is NLP, machine learning, and sentiment analysis. The amalgamation of the three helps chatbots to go beyond their basic approach. It helps the bot to understand customer queries better and curate its responses in a customized manner. In other words, the evolution of chatbots into AI chatbots has led to a better customer experience. In this article, we will focus on how AI chatbots can help you sustain your business in a market that is dominated by digital platforms. AI Chatbots And Omnichannel Customer Experience Conversational AI chatbots are simply chatting bots, but a little advanced. Compared to chatbots - AI chatbots can help you deliver an omnichannel customer experience . While chatbots have been great conversational agents for business, modern marketing requires these digital assistants to be the extended eyes and ears of your c...

Customer support has evolved to a great extent and businesses have started to take all sorts of measures to deliver great customer service. Omnichannel customer support is the latest development that has been helping businesses deliver great support. In this article, we’ll be looking at what this new term is and why it is needed today. What Is Omnichannel Customer Support and What Are Its Benefits? Omnichannel customer support is the process of delivering unified customer interactions across channels. Your customers do not necessarily get in touch with you from the same channel. They might prefer emails one time and chatbots the other. Normally, your customer would have to repeat the same issue over and again because your support channels aren’t connected. But with an omnichannel customer support software in place, your agents can monitor customer conversations & queries from one place and respond without switching tabs. The process of providing seamless connected experiences to c...