Tips and Software to Help You Succeed at Review Management



 

It is no longer enough to have a terrific product in this day and age. The rise of social media and online reviews has made consumers more knowledgeable than ever before, giving them more power than we could have dreamed!

 

Consumers are incredibly resourceful and may form an impression about your business very fast. And you should be aware that online reviews and testimonials on social media, review sites and other websites impact that perspective.

 

As a result, your company's primary focus should be review collection and administration. And fortunately for you, you can use review management software to automate the process and free up your time for other activities.

What is Review Management?

Online review management is a powerful digital marketing strategy that allows businesses to monitor, track, and respond to online evaluations about their company that consumers submit on review sites like Google, Facebook, Tripadvisor, etc. This guarantees that you can handle customer reviews as they emerge, determine what consumers like and hate about your company, and promote your top reviews as social proof to attract additional customers.

Why is Review Management Critical?

Customers see authentic, unfiltered online experiences offered by current and previous customers as more trustworthy than biassed information supplied by the business itself. Because of their consumer appeal, they are critical for acquiring new customers. All firms should practice review management, regardless of industry or size. Your review management plan may vary depending on your company's objectives, but major best practices include monitoring reviews, reacting to customer feedback, and marketing your reviews.

5 Tips for Review Management

1. Track Reviews Across Platforms

Many large businesses have whole departments dedicated to managing their reviews online. Suppose someone tags the company in a tweet or Facebook comment. In that case, they identify it immediately and send a direct message to the customer if the post is unfavorable.

 

Large businesses recognize that the key is to respond promptly, as negative news may spread swiftly. The last thing any company wants is to become popular on social media for the wrong reasons.

 

It's critical to do this regularly, not just when you get a particularly negative review that garners media attention. Every week, set aside time to ensure nothing slips between the gaps. Set up a notification system to notify you whenever a new review is submitted to make this even more accessible.

2. Encourage Customers to Leave Reviews

People are more likely to complain than appreciate a good product or service. Therefore businesses that do not encourage satisfied customers to submit a review on Google, Facebook, Yelp, Trip Advisor, and other similar sites are at a disadvantage.

 

It's not difficult to persuade satisfied customers or clients to leave internet reviews, but it does need a little convincing.

 

Make sure that the review writing process is simple and easy for your customers. On most websites, businesses will provide links to well-known review sites. In the social media part of a business website, you'll usually find Google Maps, Yelp, Facebook, and other sites listed. Make sure this is prominently displayed on your website so that you can quickly refer happy clients to offer you positive feedback.

3. Respond to Customers’ Reviews

When clients express gratitude or discontent with your products or services, attempt to answer as soon as possible, that is what your customers anticipate from you.

 

Even if you are unable to provide lengthy responses to their questions or promptly address their worries, you can always drop a quick line like:

 

●       We're looking into it right now.

●       Please send us your order ID via email. We'll look into it right away.

●       Thank you for your feedback. This is something we've urged our staff to look into.

●       We appreciate you taking the time to write a review!

●       We are aware of the problem, and it will be fixed as soon as possible.

 

Ignoring negative feedback might exacerbate the situation. If a business does not address a customer's feelings, he/she will vent the rage elsewhere.

 

Only respond once or twice to a negative review. Do not become engrossed in a lengthy discussion. You can request that they contact you via phone, email, or social media (direct message).

 

Here are more review response templates you might find useful!

4. Monitor Social Media Closely

Having a profile, page, or account on social networking sites like Facebook, Twitter, LinkedIn, or Instagram will not help you build or manage your online reputation. Avoiding such channels to maintain a low profile will make it simpler for a disgruntled employee, disappointed client, or rival to destroy your company's online reputation with as little as one unfavorable post.

 

Following the development of a social media marketing strategy, you must distribute fascinating and valuable information in various formats, such as photographs, videos, blog links, and text, via your social network handles to build an organic following.

 

Now that we’re done with review management tips, let’s look at some of the top review management softwares.

Review Management Software

1. BirdEye

BirdEye collects reviews from your favorite review sites as well as 150+ other platforms, ensuring that you get a complete picture of everything stated about you online.

 

You can categorize reviews into custom fields (regions, goods, rating number, etc.) with BirdEye to better understand how different aspects of your business are functioning and develop a holistic strategy.

 



 

2. Simplify360

SimplyReviews is part of Simplify360's end-to-end AI-powered customer service platform that includes everything you need to deliver a great customer experience. From omnichannel customer service to AI chatbots, social listening, and analytics. SimplyReviews is one of the most sophisticated and comprehensive review management tools. SimplyReviews make online review management a child's play!

 

You can monitor and respond to eCommerce reviews, Appstore & Playstore reviews and location-based reviews. You can also set autoresponders to reviews and escalate reviews by setting alerts.

 



 

3. Trustpilot

Trustpilot is an online reputation management system that allows medium to large online businesses to connect with customers and create trust, offering every brand the ability to turn client input into actionable results. It`s fantastic for small companies in the area.

 



 

Conclusion

The key to success in effective online reputation management is speed. The earlier you respond to consumer complaints, the better your chances of addressing the issue. Allowing it to fester makes it far more challenging to resolve.

 

Successful reputation management can be difficult because finding the balance between your review channels can be difficult. You also need the right technology to support the entire process, in addition to a well-structured review management plan. Therefore, we have created a list of the best review management software solutions and now that you have it, it’s time you start managing your reviews efficiently!

 

To know more, visit: https://simplify360.com/ or call on +91 11410 91911 or +91 9667559647.

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